NASHVILLE – With “The 56th Annual CMA Awards” right around the corner, CMA announces new and returning partners for this year’s show, including Chevrolet, Beringer Bros. Spirit Barrel Aged Wines, No7 Beauty Company, Crown Royal, Delta Air Lines, GEICO, Dr Pepper, American Express, AnheuserBusch, Timothy Maguire Chocolates and RAIN Water, as well as marketing partners, Amazon Music, Apple Music, the Country Music Hall of Fame and Museum, iHeartRadio, Music Choice, Opry Entertainment, PEOPLE, SiriusXM and Spotify. Hosted by Luke Bryan and Peyton Manning, Country Music’s Biggest Night™ broadcasts live from Bridgestone Arena in Nashville, Wednesday, Nov. 9 (8:00-
11:00 PM/ET) on ABC and will be available next day on Hulu.
Chevrolet, CMA’s longest-standing partner, returns as the Official Ride of Country Music. This year, Chevy will debut a custom campaign during the broadcast, in addition to showcasing the new 2024 Silverado EV on site at the ceremony. Before the show, Chevy will be hosting a private reception for Chevrolet dealers coming from across the country.
For the second consecutive year, Beringer Bros. Spirit Barrel Aged Wines joins forces with CMA as the Official Wine of the CMA Awards. Beringer Bros. wines will be exclusively poured at the event, with nominees and guests at Bridgestone Arena enjoying 2020 Beringer Bros. Bourbon Barrel Aged Chardonnay and Cabernet Sauvignon throughout the ceremony. Nominees, presenters and performers will also receive personalized bottles of Beringer Bros. Bourbon Barrel Aged Cabernet Sauvignon in a custom leather sleeve to toast their accomplishments and peers.
No7 Beauty Company, a first-time CMA Awards partner, will be creating a free viewing experience for fans to watch talent arrive on the Red Carpet. In addition to the fan viewing area, No7 Beauty has redesigned the CMA Awards backstage glam room to be an enjoyable and relaxing experience for artists and celebrities getting hair and makeup touchups before taking the big stage.
Crown Royal, the Exclusive Whiskey of the CMA Awards, will return to the biggest stage in Country Music to honor the military community with a special onstage moment and celebrate Veterans ahead of Veteran’s Day. Additionally, Crown Royal will serve as the title partner of the CMA Awards backstage green room, rebranded as “The Crown Lounge.” Guests of “The Crown Lounge” will be able to enjoy Crown Royal’s specialty cocktails and will be encouraged to participate in the “Purple Bag Project,” which turns donated Crown Royal bags into care packages for active American military heroes around the world.
Delta Air Lines returns as the Official Airline of the CMA Awards and will provide a photo opportunity on the concourse to all fans in attendance at Bridgestone Arena to commemorate Country Music’s Biggest Night™. Delta Air Lines is also an official sponsor of the CMA Awards pre-telecast reception.
Additional partners include GEICO, who concluded their “Road to the CMA Awards” tour earlier this year, providing one lucky winner and a guest a flyaway trip to attend the big night in person, Dr Pepper, who is returning to sponsor the nominee section of the CMA Awards program book in addition to providing beverages for all credentialed individuals working the show, and American Express, who was the official pre-sale partner for the CMA Awards.
Donating partners, Anheuser-Busch, Timothy Maguire Chocolates and RAIN Water also generously provided product for “The 56th Annual CMA Awards.”
Additional extensive support is being provided by marketing partners including Amazon Music, Apple Music, the Country Music Hall of Fame and Museum, Music Choice, Opry Entertainment Group, PEOPLE, and Spotify with widespread coverage across a variety of online, digital and broadcast platforms.
iHeartRadio and SiriusXM will also both carry a simulcast of the CMA Awards.
For more information on “The 56th Annual CMA Awards,” please visit CMAawards.com, subscribe to emails, and follow CMA on Instagram, Facebook, TikTok and Twitter. Fans can listen to music featuring the CMA Awards nominees and performers on Amazon Music, Apple Music, Pandora, Soundcloud, Spotify, and YouTube. To celebrate “The 56th Annual CMA Awards,” the official merchandise line featuring tees, crewneck, bomber jacket and other gifts is now available online. Merchandise will also be sold on-site at Bridgestone Arena on Wednesday, Nov. 9.
About the CMA Awards
The first “CMA Awards Banquet and Show” was held in 1967. The following year, the CMA Awards was broadcast for the first time – making it the longest running, annual music awards program on network television. The CMA Awards have aired on ABC since 2006. ABC is the network home of the CMA Awards and CMA’s other two television properties, “CMA Fest” and “CMA Country Christmas.”
For more information about becoming an official CMA Awards partner, visit CMApartnerships.com