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FORT WORTH, Texas (April 3, 2023) – During the 2023 PBR (Professional Bull Riders) World Finals Week, eventgoers will be brought a wild and thrilling sports-entertainment series like no other, when the Ultimate Bullfighters (UBF) take over Cowtown Coliseum May 12-13 and 19-20 for a late-night, $100,000-added ultimate bullfighting extravaganza.

The 2023 PBR World Finals Week will feature an action-packed lineup of programming from May 12-21 across Fort Worth, Texas. Accompanying the high-adrenaline competition on the dirt inside Dickies Arena as riders battle for the title of PBR World Champion, the organization will host its Dirty 30 celebration at Billy Bob’s on May 17, headlined by renowned comedian Larry the Cable Guy and country music stars Ryan Bingham and Chris Janson, in addition to a myriad of events in the iconic Stockyards and Cowtown Coliseum including Women’s Rodeo World Championship Week, Bill Pickett Invitational Rodeo, and more.

For more information about the 2023 PBR World Finals: Unleash The Beast and to see the complete event schedule, visit   

The UBF Midnight Bullfights will get underway nightly at 11:00 p.m. CDT in the iconic Fort Worth Stockyards, as one of the Official Late-Night Parties for the 2023 PBR World Finals: Unleash The Beast.

Each UBF Midnight Bullfight will include the tomfoolery of Bulls Gone Wild, bringing together celebrity guest stars, the world’s best freestyle bullfighters, and hilarious game show challenges in-front of a live audience. The blend of late-night comedic antics and dazzling feats of athleticism is billed to be unlike anything fans have ever seen.

Alongside Bulls Gone Wild, the UBF Midnight Bullfights on May 12-13 and 19 will include a four-man freestyle bullfighting showcase.

In freestyle bullfighting, a bullfighter competes for 60 seconds against a fighting bull predominantly of Spanish descent in an effort to score points for maneuvers performed during the one-minute competition. Unlike traditional bullfighting, the animals are not harmed. Bullfighters are judged solely on their ability to perform gravity-defying acrobatic stunts and evasive last-second moves as close to the bull as possible without getting hit.

Each night, the top-scored bullfighter will earn one of three wild card spots to the 12-man $100,000-added showcase round that will be held during the UBF Midnight Bullfight on Saturday, May 20.

During the final UBF Midnight Bullfight on May 20, the three bullfighters who advanced from the previous nights’ festivities will take on the Top 9-ranked bullfighters in the world for their share of the $100,000 purse and title of UBF Midnight Bullfight Champion.

Tickets for the UBF Midnight Bullfights are on sale now and can be purchased online at and, or at the Cowtown Coliseum Box Office.

General Admission tickets start at $20, taxes and fees not included.

For a more close-up experience, fans can also purchase Silver Boxes for $25, Gold Buckle Seats for $30 and Dirt Party Seats for $75.

For more information UBF visit, or connect with them on social media at Ultimate Bullfighters on Facebook or @UBFbullfights on Instagram.

The 2023 PBR World Finals opening weekend will take place at Dickies Arena Friday, May 12 and Saturday, May 13 at 7:45 p.m. CT, and Sunday, May 14 at 1:45 p.m. CT. The action will continue on Thursday, May 18, Friday, May 19, and Saturday, May 20 at 7:45 p.m. CT, concluding on Sunday, May 21 at 1:45 p.m. CT.

Single-day tickets for the 2023 PBR World Finals: Unleash The Beast event are on sale now, and start at $46, plus fees. Tickets can be purchased online at and, at the Dickies Arena Box Office or by calling PBR customer service at 1-800-732-1727. The Dickies Arena Box Office is open Monday-Friday 10:00 a.m. – 6:00 p.m. CT and on event days.

About Ultimate Bullfighters (UBF):

Ultimate Bullfighters (UBF) is a league that promotes the sport of freestyle bullfighting. The UBF tour showcases the best talent in the game with over 100 active athletes on its roster that represent 25 different states and three different countries. Focusing on high-end content and action-packed productions, the UBF positions itself at the top of the western sports entertainment market and brings a fresh new look at action sports as a whole. With social media consumption at an all-time high, UBF is in a prime position for growth, exposure, and expansion.

About PBR (Professional Bull Riders):

PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit, or follow on Facebook at, Twitter at, and YouTube at

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