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Lifestyle and entertainment company committed to raising awareness and funds for U.S. military service members and their families



ARLINGTON, Tex. (February 14, 2023) Teton Ridge, the company that brings the best of the west all in one place, announced today that in addition to a $100,000 donation, its dedicated team will additionally support U.S. military service members and their families through an inaugural partnership with USO during The American Western Weekend events at Globe Life Field.

“At its heart Teton Ridge is committed to strengthening and enriching Western culture, But empowering and impacting the communities around us is essential to our core values and the USO plays such an integral role in serving and making a lasting impact on U.S service members and their families throughout their time in uniform. Our team is devoted to bringing awareness to the important work they do every day and enhancing the awareness of audiences on an even greater level through our platforms.”

lindsay weinstock – teton ridge foundation

Throughout the weekend in Arlington, eventgoers will have the ability to interact with the USO team onsite and learn more about the impactful work being done at activations throughout Globe Life Field. In addition, Teton Ridge will integrate the USO into its live, national broadcast as well as invite and host a group of select local military service members and their families to immerse themselves in all of the western sports action, behind-the-scenes tours, athlete meet and greets and more.

Since 1941, the USO has been the nation’s leading organization to serve the men and women in the U.S. military, and their families, throughout their time in uniform. The support from their favorite entertainers strengthens service members and their families by keeping them connected to the people, places, and things they love. The USO teams up with some of our country’s biggest athletes to provide meet-and-greet opportunities and supports other interactive events for our service members at home and overseas. 

“We are grateful to Teton Ridge for its partnership and support of the USO. The American Western Weekend is a wonderful opportunity to bring awareness to both Western culture and the mission of the USO in supporting the men and women of the Armed Forces and their families, “Being a service member is an around-the-world, around-the-clock duty. Partnering with organizations like Teton Ridge and events like The American Western Weekend amplify our efforts to remind those who serve that they are loved and supported, no matter where they are.”

gary cole – uso central region president

Acquired by Teton Ridge in late 2021, The American Rodeo, celebrating its 10th year on Saturday, March 11, features competitors in all eight traditional rodeo disciplines where fans can root for the underdog “Contenders” chasing a $1 million bonus or the professional athletes defending their champion status in the ultimate high-stakes showdown.

Elevated from year’s past when the iconic event dominated just a single day, The American Western Weekend now features four days of action-packed entertainment, star-studded music, Western festival and much more.

Included in the sweeping weekend of Western celebration, for the first time ever, the top five year-end money earning professionals from the NRCHA, NCHA and the NRHA will also come together at the 42,000-seat Globe Life Field competing for $1,000,000 in prize money at The American Performance Horseman on Friday, March 10.

To learn more about the USO, please visit

For more information on The American Western Weekend, please visit


Teton Ridge / The American Western Weekend Media Contact:

Mandi McCary / [email protected]

Cally Anderson / [email protected]

About USO:

The USO strengthens America’s military service members by keeping them connected to family, home, and country, throughout their service to the nation. At hundreds of locations worldwide, we are united in our commitment to connect our service members and their families through countless acts of caring, comfort and support. The USO is a private nonprofit organization, not a government agency. Our programs, services and entertainment tours are made possible by the American people, the support of our corporate partners, and the dedication of our volunteers and staff.  To join in this important mission and learn more about the USO, please or follow us on Facebook, Twitter and Instagram

About The American Western Weekend Rodeo:

The American Western Weekend is March 8th -11th, 2023 at Globe Life Field in Arlington, TX features four nights of action-packed entertainment, world-class talent and western sports that culminates with The American Rodeo. Hailed as The Crown Jewel of Rodeo™, The American Rodeo is an unrivaled celebration of the pioneering spirit of the American West. The national sporting event offers fans a unique choice – to cheer on Western sports’ finest, champion athletes, or root for the underdog “Contenders” chasing a $1 million bonus – through every rodeo, roping and riding effort. For the first time ever, a new competitive exhibition called The American Performance Horseman brings together the Western equine sports disciplines of reining, reined cow and cutting for a $1 million prize. All combined with star-studded music, a Western festival and more. Acquired by Teton Ridge in 2021, The American Rodeo is an annual Western sports and entertainment celebration that matches professional rodeo’s top athletes against the world’s most aspirational cowboys and cowgirls, who have put up their own money to bet on themselves in this high stake’s showdown. For more information on The American Rodeo, please visit or @TheAmerican.TR on Instagram @TheAmericanTR on Facebook and Twitter.

About Teton Ridge:
Teton Ridge is a multi-platform, wholly American-owned lifestyle and entertainment company devoted to the iconic American western way of life. Teton Ridge’s Sports division was created with the singular focus of elevating classic Western sports and America’s western culture on the world stage, while broadening audiences around the globe as well as at home. In 2021, Teton Ridge acquired The American, the iconic event of the rodeo circuit, to continue to expand the audiences for rodeo sports and make it the world’s premier Western culture event. For more information about Teton Ridge, please visit or @tetonridge on Instagram @tetonridgeusa on Facebook.

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