San Diego, CA (August 7, 2023) —GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, and other government personnel, announced today it is now an Official Partner of PBR (Professional Bull Riders). The multiyear, integrated partnership focuses on a shared commitment of honoring those who have served our country and communities.
Effective immediately, GOVX members and qualified PBR fans can save up to 35% off PBR event tickets across all PBR events. Available ticket discounts can be found on GOVX.com or PBR.com, with all eligibility verification powered by GOVX.
The partnership extends beyond exclusive ticket discounts for those who serve. Beginning in 2024, GOVX will have an in-arena presence throughout all PBR Pendleton Whisky Velocity Tour events, as well as select PBR Challenger Series tour stops. GOVX will also be the title sponsor of the 2024 PBR Pendleton Whisky Velocity Tour event in Hampton, VA. Additionally, GOVX and PBR will honor a military/first responder non-profit as an element of the partnership – an aspect that aligns with the GOVX Gives Back charitable program, which has donated over $1M to-date.
“As the largest bull riding organization in the world, PBR represents a natural fit for both GOVX and our growing member community,” says Alan Cole, GOVX CEO. “PBR truly values and shares in our mission of supporting those who serve our country and communities, so we couldn’t be more excited about this partnership. We look forward to working closely with PBR and being a part of their fast-growing national tours every step of the way.”
“Since PBR’s founding 30 years ago, we have had a deep appreciation and respect for those who protect and serve our communities, country and way of life,” said PBR CEO and Commissioner Sean Gleason. “It is an honor to partner with GOVX, an organization that shares values that have driven our own business. We are excited to help provide exposure for GOVX, help tell their story, and provide their members great experiences.”