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The Cowboy Channel, National Finals Rodeo And Cowboy Christmas Featured At Martinsville Speedway This Weekend

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Fort Worth, TX (October 28, 2021) – The Cowboy Channel and Richard Childress Racing announced today that The Cowboy Channel, the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle, is partnering once again with Richard Childress Racing for the NASCAR Cup Series at the Xfinity 500 race this weekend at Martinsville Speedway.

Driver Austin Dillon will helm the wheel of the No. 3 The Cowboy Channel Chevrolet Camaro ZL1 1LE.

The No. 3 Chevrolet features promotion for The Cowboy Channel’s upcoming live coverage of the National Finals Rodeo (NFR) and Cowboy Channel Cowboy Christmas.

For 10 straight days and nights this December 2-11, 2021, rodeo fans will once again transform Las Vegas into a country and western city as they take in the world’s best rodeo, packaged with the most exquisite gift shows, concerts, parties and horse shows, plus everything that Vegas is known for 365 days a year. And, new this year, the Cowboy Channel Cowboy Christmas will open on Wednesday, December 1 from 5 p.m. -10 p.m. for a special preview and tree lighting ceremony and then run December 2-11
from 9 a.m. – 4 p.m. daily.

”I’m looking forward to racing at Martinsville Speedway with The Cowboy Channel on board,” said Dillon. “The Cowboy Channel is packed with the best western sports and western lifestyle content available anywhere all year, but especially in December during the National Finals Rodeo for Cowboy Channel Christmas. It’s really an honor to promote The Cowboy Channel Christmas and feature John Wayne on the car.”

“We are thrilled to extend our relationship with Richard Childress Racing for another race this year and the No. 3 Cowboy Channel car,” said Patrick Gottsch, founder of Rural Media Group, Inc. “It’s an exciting time for Rural America with NFR returning to Las Vegas.”

The Cowboy Channel enjoys distribution into 42 million homes on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. In addition, The Cowboy Channel can be streamed online via The Cowboy Channel Plus at cowboychannelplus.com, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package.

The Xfinity 500 airs live on NBC Sports Network at 11 a.m. ET Sunday, October 31st.

For more information, please visit rcrracing.com and thecowboychannel.com.

About Richard Childress Racing:

Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998,
2007, 2018). Its 2020 NASCAR Cup Series lineup includes two-time NASCAR
champion, 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet), along with two-time NASCAR Xfinity Series champion Tyler Reddick (No. 8 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Myatt Snider (No. 2 Chevrolet).


About The Cowboy Channel:

The Cowboy Channel is the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the historic Fort Worth Stockyards, The Cowboy Channel features content focused on ProRodeo, PRCA xtreme bull riding, barrel racing, roping, reining, and other western sports genres, along with western fashion and music. The programming lineup also features a wide variety of “live” coverage from major western events and rodeos showcasing the world’s toughest and most talented PRCA cowboys and cowgirls and is
home of the National Finals Rodeo in December. The network enjoys distribution into 42 million homes on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. In addition, The Cowboy Channel can be streamed online via The Cowboy
Channel Plus at cowboychannelplus.com, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package. For more information, please visit thecowboychannel.com.