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LiveXLive Partners With Big Machine Label Group For LiveXLive Presents With Carly Pearce



LOS ANGELES, CA (October 27, 2021) – LiveOne (Nasdaq: LVO), a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner ofLiveXLivePodcastOneSlacker Radio, React PresentsGramophone Media and Custom Personalization Solutions, announced today that it has partnered with Big Machine Label Group for the newest installment of its LiveXLive Presents: Rooftop Series franchise. CMA and ACM Award-winning singer/songwriter Carly Pearce will perform her critically acclaimed album 29: WRITTEN IN STONE in its 15-track entirety for the first time. Fellow Big Machine Label Group artists Danielle Bradbery and Laci Kaye Booth will begin the evening with acoustic sets. This intimate, invite-only performance will be held at The Summit in Austin, Texas and streamed in 200 countries on Tuesday, November 2 on  

Pearce followed her heart and embraced her roots, emerging from a year of great disappointment with 29. Stirred by the loss of her longtime champion, producer and friend Busbee and the abrupt end of her marriage, the emotionally charged vocalist wrote her truth and finished this chapter with 29: WRITTEN IN STONE. The Kentucky-born CMA Awards Female Vocalist and Album of the Year nominee was met with high praise from top music critics as Forbes cited Pearce’s affinity for “writing in a deeper way” and Variety raved “If you’ve got a hankering for some sad-ass country music, happy days are here again.” Termed “stoic and affecting” by The New York Times and “a modern country music masterpiece” by Holler, Saving Country Music proffered, “a country traditionalist, she’s mashing the accelerator, and doing so unapologetically.”  

The girl who left high school at 16 to perform five shows a day at Dollywood has found a way to connect classic Country with contemporary sounds. The Grand Ole Opry member has maintained her commitment to keeping the music real while earning the 2020 CMA Musical Event and 2021 ACM Music Event and Single of the Year Awards for her No. 1 duet with Lee Brice “I Hope You’re Happy Now.” 

“The response to 29: WRITTEN IN STONE has been overwhelming. It’s one thing to write and record these songs but to perform them on stage with my band, that’s the ultimate dream,” says Pearce. “I have learned through this song cycle that my story is the story of so many others and I can’t wait to sing the entire album LIVE for the first time on November 2 on LiveXLive.”

The livestream event arrives ahead of Pearce’s upcoming THE 29 TOUR which kicks off November 4 in Des Moines, IA and runs through Minneapolis; Chicago; New York City; Washington, DC; Nashville; Richmond, VA and Bloomington, IN. 

Bradbery, who got her start winning Season 4 of NBC’s The Voice, has earned multiple award nominations and toured across the globe with some of the biggest names in music. The powerhouse vocalist will perform her latest release “Stop Draggin’ Your Boots,” teasing her next musical chapter and showing a side of herself fans have never seen before in a fiery coming-of-age declaration. 

While fans came to know and love Booth on the American Idol stage, the Nashville-by-way-of-Texas newcomer reintroduces herself with her self-titled collection out now via BMLG Records/19 Recordings. With her deeply personal and heartfelt lyrics, Booth showcases all the facets of herself as she blends her raw and velvet-like sound with the echoes of her Country influences who she pays tribute to in her debut single “Shuffle.” 

“We are excited to partner with Big Machine Label Group for the 71st installment of LiveXLive Presents: Rooftop Series,” said Robert Ellin, CEO of LiveOne. “The intimate performances featuring Carly Pearce debuting her new album along with sets by Danielle Bradbery and Laci Kaye Booth are ushering in a new stage for our original franchise. LiveXLive subscribers and our global livestream audience will get a front-row seat to these extremely talented women. As live music returns, LiveXLive will continue to offer exclusive content and provide fans with unique virtual and in-person experiences.”

LiveXLive Presents is an original franchise that blends together music, entertainment, sports, culinary, and eSports. Starting with the “My Home To Yours” at-home shows during peak COVID-19 featuring performances by Marc E. Bassy and Tinashe, and carrying through to the return of live events with artists like Wiz Khalifa, LiveXLive Presents broadcasts the full potential for fan interaction and entertainment. Along with franchises such as Music Lives On, as well as selections of pay-per-view concerts, sporting events, and social media competitions across any and all genres, LiveXLive’s pension for providing unique digital and in-person entertainment remains on full display at all times. Options to watch, listen, attend, engage, and transact, in line with LiveXLive’s flywheel, are fully present across the board.

LiveXLive has the first talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, pay-per-view, NFTs, and livestreaming. Its unique model includes multiple monetization paths including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing. LiveXLive recently changed its name to LiveOne. As part of its rebrand, LiveXLive’s plans to rebrand its subsidiaries and businesses as the “ONE” brand – PodcastOne, SlackerOne, PPVOne, ReactOne and PersonalizedMerchOne.

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