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PUEBLO, Colo. (April 6, 2024)—Ahead of Kid Rock’s Rock N Rodeo, Cowboy Channel will air Kid Rock’s Rock N Rodeo Draft Show on Sunday, April 7, at 8 p.m. EDT. This will provide viewers with an all-access look inside the private draft held in Fort Worth in early March to build the rosters for the transformational rodeo scheduled to compete at AT&T Stadium on Friday, May 17.

“This is something outside the box for me, and I’m invested in the long haul,”

kid rock

Kid Rock’s Rock N Rodeo Draft Show is hosted by Kate Harrison and Matt West, with commentary from Flint Rasmussen and Brad Narducci. Part strategic analysis, part comedy, the show offers an insider’s view of the creation of the star-studded lineup of rodeo royalty forming the rosters set to compete in the landmark $1-million team rodeo event.

Harrison and West also break down the team rosters at an athlete announcement party at Kid Rock’s Honky Tonk in Nashville, TN.

“With Kid Rock’s Rock N Rodeo, you’ve got something for everyone,” West said. “If you’re a hard-core loyal rodeo fan, we’ve got the best cowboys and cowgirls in the world. If you’re a casual fan and never have seen it before, I promise you’re gonna find something you love about this event. It’s going to be the first of what I think will be many parties like this to come.”  

On May 17, Kid Rock’s Rock N Rodeo will open Western Sports’ biggest weekend at AT&T Stadium with the first modern-era Team Rodeo in head-to-head, bracket-style matchups infused with live music. This reimagined rodeo mashed-up with a Kid Rock concert is a brand-new presentation of rodeo and rock & roll in an all-American, hotly competitive Western sporting event.

“This is something outside the box for me, and I’m invested in the long haul,” said Kid Rock. “I believe rodeo is the last great American sport.  We want this to be a place for hard-working folks who love this country, and we’ll try to provide them with top-notch entertainment.”

The drafted athletes for the May 17 rodeo include the most talented athletes to ever compete on dirt. Collectively they have earned 54 World Championships in the PRCA (Professional Rodeo Cowboys Association) and WPRA (Women’s Professional Rodeo Association), 39 aggregate wins and more than 400 qualifications to the National Finals Rodeo (NFR), while amassing more than $89 million in career earnings.

Following the $1-million team rodeo, PBR World Finals – Championship storms into the NFL’s biggest indoor stadium: PBR World Finals Championship on May 18-19, puts the world’s best cowboys on top of the rankest bulls. One tough and determined cowboy will be last man standing to grab the coveted gold buckle and million-dollar bonus.  

About The Cowboy Channel:

The Cowboy Channel is the Official Network of ProRodeo, and the Home of the National Finals Rodeo, broadcasting live from Las Vegas every December.  Headquartered in the historic Fort Worth Stockyards, The Cowboy Channel is the first 24-hour television network dedicated to western sports and the western lifestyle.  The programming features a wide variety of “live” coverage from major western sporting events showcasing the world’s toughest and most talented cowboys and cowgirls.    The Cowboy Channel can also be streamed online via The Cowboy Channel Plus at COWBOYCHANNELPLUS.COM, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package. For more information, please visit. or follow Facebook: @CowboyChannel | Twitter: @Cowboy_Channel | Instagram: @TheCowboyChannel

About PBR (Professional Bull Riders)

PBR is the world’s premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, the organization launched PBR Teams—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit, or follow on Facebook at, Twitter at, and YouTube at

About Kid Rock:

Kid Rock is a multi-platinum award-winning American rock ‘n roll icon. His music has been characterized as a melting pot of musical genres; from rap-rock in the ‘90s with singles “Bawitdaba” and “Cowboy,” to the multi-chart hit “Picture,” a collaboration with Sheryl Crow, to the global smash hit, “All Summer Long,” charted at No. 1 in eight countries across Europe and Australia. Rock has sold nearly 30 million records worldwide and has earned a reputation as one of the hardest-working acts in rock n’ roll, blowing the roofs off arenas and stadiums on countless cross-country tours and treks around the globe. Kid Rock holds the Michigan record for most tickets sold with 150,000 for a run of ten consecutive sold-out shows, and he set the Little Caesars Arena attendance record in his hometown of Detroit with 86,893 attendees in six sold-out shows. Kid Rock is also a passionate supporter of those who serve in the US Armed Forces, in addition to many other charitable causes through his Kid Rock Foundation. His newest album, Bad Reputation, was released through his own Top Dog Records label. The album features crowd favorites, “Don’t Tell Me How To Live,” “We The People,” and “My Kind of Country,” a song he co-wrote with Eric Church and Adam Hood.

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