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PBR ANNOUNCES 2024 COMPETITION FOR ELITE UNLEASH THE BEAST

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PUEBLO, Colo. (July 10, 2023) – The PBR (Professional Bull Riders) today announced its 2024 competition schedule for its elite Unleash The Beast, set to bring the world’s Top 40 bull riders and rankest bovine athletes to 25 cities across 20 states.

The announcement comes on the spurs of one of the organization’s most dynamic individual seasons in 2023, as the PBR broke and reset numerous attendance and competition records.

In 2023, the premier Unleash The Beast hosted more than 425,000 fans, including selling out 13 events. 

On the dirt, dark horse Rafael Jose de Brito concluded his stunning season with a never-before achieved trifecta, winning the World Finals and being crowned the World Champion and Rookie of the Year in the same season. In one of the most competitive gold buckle battles in the PBR’s history, seven different riders held the world No. 1 rank, while 16 different contenders rode to event wins during the 24-event season.

Throughout the seven-month individual season, the premier Unleash The Beast will hold 23 regular season events, traveling to the likes of New York City, Chicago, Houston, and Los Angeles. The campaign will feature the return of Majors, offering the competing riders increased points and a share of the expanded $250,000 event purse.

The season will conclude with the 2024 PBR World Finals: Unleash The Beast in Texas. The sport’s most prestigious event will begin in Fort Worth at Dickies Arena from May 10-13, followed by rounds at Cowtown Coliseum from May 15-16, and concluding in Arlington at AT&T Stadium from May 18-19.

For the second consecutive season, the Unleash The Beast campaign will begin in Tucson, Arizona, at Tucson Arena, when the 2024 season opens on Nov. 10-11, 2023.

PBR premier series competition will continue throughout December, as the Unleash The Beast bucks back to St. Louis, Missouri, for the 26th time in history, stopping at the Enterprise Center on Dec. 2-3, followed by events in Manchester, New Hampshire, and Albany, New York, on Dec. 15-16 and Dec. 29-30, respectively.

The 2024 calendar year will begin with PBR’s 19th trip to the “World’s Most Famous Arena,” as Madison Square Garden in New York City hosts the first Major of the season on Jan. 5-7.

Following return trips to both Chicago, Illinois (Jan. 12-13 | Allstate Arena) and Tulsa, Oklahoma (Jan. 19-20 | BOK Center), the Unleash The Beast will return to Houston, Texas, for the first time in four years, bucking into Toyota Center on Jan. 26-27. PBR’s premier series has only visited Space City five times since its debut in August 1999.

The second PBR Major of the season will mark the 10th event of the season, when the Unleash The Beast returns to Golden 1 Center in Sacramento, California.

The fan-favorite event in California will be followed by just the fifth ever Unleash The Beast event held in Salt Lake City, Utah, when the premier series debuts inside Delta Center, home of the NBA’s Utah Jazz, on Feb. 9-10. 

PBR’s Unleash The Beast will also visit Los Angeles (Feb. 16-17 | Crypto.com Arena) and Jacksonville, Florida (Feb. 23-24 | VyStar Veterans Memorial Arena) to conclude February, before an action-packed start to March, including return trips to Indianapolis (March 2-3 | Gainbridge Fieldhouse), Milwaukee, Wisconsin (March 9-10 | Fiserv Forum) and Little Rock, Arkansas (March 15-16 | Simmons Bank Arena).

The third and final Major of the season will then be held in Albuquerque, New Mexico, on March 22-24, marking the 17th tour stop of the season.

The Unleash The Beast will then remain in the Western United States, holding events in South Dakota, Montana and Washington, before returning to the Eastern portion of the country for the final regular season event of the year in Kentucky when the KFC Yum! Center in Louisville will again welcome the Unleash The Beast regular-season finale on April 26-27.

The PBR’s crown jewel, the 2024 PBR World Finals: Unleash The Beast, will return to the Lone Star State for the third consecutive season in May, crowning the 2024 PBR World Champion, from May 10-19 taking over Dickies Arena and Cowtown Coliseum in Fort Worth, and AT&T Stadium in Arlington. The sport’s most prestigious event, slated to award an unprecedented multi-million-dollar purse, will take over North Texas for eight days and 10 rounds of World Finals competition, bringing the Dallas-Fort Worth Metroplex non-stop bull riding action like never before.

2024 PBR UNLEASH THE BEAST SCHEDULE

DATE                                 CITY                                                                VENUE


Nov. 10-11, 2023             Tucson, Arizona                                           Tucson Arena

Dec. 2-3, 2023                  St. Louis, Missouri                                       Enterprise Center

Dec. 8-10, 2023               TBA                                                                 TBA

Dec. 15-16, 2023             Manchester, New Hampshire                   SNHU Arena

Dec. 29-30, 2023             Albany, New York                                        MVP Arena

Jan. 5-7, 2024               New York City, New York                            Madison Square Garden

Jan. 12-13, 2024              Chicago, Illinois                                            Allstate Arena

Jan. 19-20, 2024              Tulsa, Oklahoma                                          BOK Center 

Jan. 26-27, 2024              Houston, Texas                                            Toyota Center

Feb. 2-4, 2024               Sacramento, California                               Golden 1 Center

Feb. 9-10, 2024                Salt Lake City, Utah                                     Delta Center

Feb. 16-17, 2024             Los Angeles, California                               Crypto.com Arena

Feb. 23-24, 2024             Jacksonville, Florida                                    VyStar Veterans Memorial Arena

March 2-3, 2024              Indianapolis, Indiana                                  Gainbridge Fieldhouse

March 9-10, 2024            Milwaukee, Wisconsin                                Fiserv Forum

March 15-16, 2024         Little Rock, Arkansas                                   Simmons Bank Arena

March 22-24, 2024      Albuquerque, New Mexico                        The Pit

March 28-30, 2024         Nampa, Idaho                                              Ford Idaho Center

April 5-7, 2024                 Sioux Falls, South Dakota                           Denny Sanford PREMIER Center

April 12-14, 2024             Billings, Montana                                   First Interstate Arena at MetraPark

April 17-18, 2024             Everett, Washington                                   Angel of the Winds Arena

April 20-21, 2024             Tacoma, Washington                                  Tacoma Dome

April 26-27, 2024             Louisville, Kentucky                                     KFC Yum! Center

May 10-13, 2024          Fort Worth, Texas                                        Dickies Arena

May 15-16, 2024          Fort Worth, Texas                                        Cowtown Coliseum

May 18-19, 2024          Arlington, Texas                                                         AT&T Stadium

#PBR Major

#2024 PBR World Finals

For more information about the PBR and the 2024 PBR Unleash The Beast schedule, to check out ticket on-sale dates, and to purchase tickets, visit PBR.com.  

Stay tuned to PBR.com for the latest news and results and be sure to follow the sport on all social media platforms at @PBR.

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