Sports
NEW KENTUCKY DERBY PARTNERSHIPS LET FANS CELEBRATE IN STYLE
Churchill Downs Welcomes New Sponsors, Licensees for the 148
th Run for the Rosesc
Churchill Downs Welcomes New Sponsors, Licensees for the 148
th Run for the Rosesc
LOUISVILLE, Ky. (Wednesday, April 27, 2022) – Churchill Downs Racetrack today welcomes an exciting lineup of new sponsors and licensees to the 148th Kentucky Derby, taking place on Saturday, May 7, including BMW of North America, Monogram, FTD, Red Bull and AIR.
Outside of being The Most Exciting Two Minutes in Sports®, the Kentucky Derby presented by
Woodford Reserve presents endless opportunities for brands to engage with fans, whether attending the race or celebrating from home. Bringing together world-class hospitality, high-end fashion and gourmet food, the Kentucky Derby seeks luxury and lifestyle partners to elevate the party experience and highlight Derby traditions in new ways.
“We’re very excited to welcome these lifestyle brands to the greatest race on earth,”
Casey ramage
churchhill downs racetrack’s vice president of marketing and partnerships
“We’re very excited to welcome these lifestyle brands to the greatest race on earth,” said Casey Ramage, Churchill Downs Racetrack’s Vice President of Marketing and Partnerships. “From a first look at BMW’s all-new electric vehicle to unique, Derby-inspired clothing and accessories, our new sponsors and licensees will help bring to life the luxury and excitement of the Kentucky Derby for fans across the globe.”
The 2022 new Kentucky Derby sponsors and activations include:
In addition, new licensees this year bring a fresh take to Derby clothing and accessories, celebrating the tradition of the iconic race, while infusing modern, innovative design:
Official sponsors of the 148th Kentucky Derby also include Ford, Longines, Jackson Family Wines, White Claw and Vineyard Vines.
Official Kentucky Derby merchandise and accessories are available online at
www.KentuckyDerbyStore.com.
ABOUT THE KENTUCKY DERBY
The $3 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky. Inaugurated in 1875, the legendary 1 1/4-mile race for 3-year-olds is the longest continually-held major sporting event in the United States and the first leg of horse racing’s Triple Crown series.
Also known as “The Run for the Roses” and “The Most Exciting Two Minutes in Sports,” the Kentucky Derby is the most attended horse race in the nation. This year, the Kentucky Derby will take place on May 7, 2022. For more information, please visit www.KentuckyDerby.com.
ABOUT CHURCHILL DOWNS RACETRACK
Churchill Downs Racetrack (“CDRT”), the world’s most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September, and the Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for
approximately 60,000 guests. The saddling paddock and the stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility. www.ChurchillDowns.com.
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