NASHVILLE, Tenn. – In the United States, Legislative momentum is building. Tennessee’s ELVIS Act — the first law to protect voice, image, and likeness from unauthorized AI replication — and the proposed NO FAKES Act in Congress both represent critical policy steps. The AI Royalty Operating System (AIR-OS) provides the operational backbone to enforce those protections in real time, both domestically and abroad.
Sitting as a secure transactional layer between artist intellectual property (IP) and AI platforms, AIR-OS:
- Verification & fingerprinting
- Transparency and Real-time usage tracking across the AI ecosystem
- Consent with Artist-approved licensing
- Automated royalty payments
“AIR-OS is built WITH artists, not just for them,” said Ken Gay, Founder of Monarrch. “And it extends that protection globally, helping defend U.S. creative property from foreign exploitation, including large-scale IP theft from China.”
As a control layer for premium content and IP, AIR-OS bridges the gap between legislation and implementation, enabling AI companies to license content transparently while ensuring creators remain at the center of the value chain.
“When a new AI work is made, the royalty gets paid. AIR-OS operationalizes the intent of landmark measures like the ELVIS Act and the NO FAKES Act,” Monarrch Founder John Pisciotta added. “We don’t have to become China to beat China. We just have to build better systems—ones that protect creativity, reward innovation, and uphold the rights of those who inspire the future.”
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About Monarrch:
Monarrch is a technology company dedicated to protecting creators and ensuring fair compensation in the age of artificial intelligence. Its flagship platform, The AI Royalty Operating System (AIR-OS), empowers artists, authors, actors, and other rights holders to control how their work is used by AI — ensuring every authorized use is tracked, licensed, and paid in real time, with protections that extend globally.
