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FORT WORTH, Texas (March 20, 2024) – This May, the 2024 PBR (Professional Bull Riders) World Finals: Unleash The Beast will debut a new format, with the opening two segments of bull riding’s most prestigious event set to take over Western sports’ most historic venue, Cowtown Coliseum, with Eliminations, May 9-12, and Ride For Redemption, May 15-16, in Fort Worth, Texas.

Eliminations and Ride For Redemption will set the 25-rider field that will advance to the PBR World Finals – Championship on May 18-19 in nearby Arlington, Texas, where the riders will contend for the 2024 PBR World Championship, $1 million bonus and accompanying gold buckle, inside AT&T Stadium.

As part of the revolutionary new format for the 2024 PBR World Finals, the event will also award a record $3.13 million across Eliminations, Ride For Redemption and Championship.

Single-day tickets for Eliminations and Ride For Redemption are on-sale now and can be purchased at, and, or by phone at 1-800-732-1727.

For both Eliminations and Ride For Redemption PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying PBR’s crown jewel in the most intimate venue in which the organization competes.

These tickets, available in multiple tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth and more.

For more on elite seats, visit or call 1-800-732-1727.

PBR World Finals – Eliminations will showcase the Top 40 riders in the Unleash The Beast standings at the end of the season, alongside five riders who advance with the Pendleton Whisky Velocity Tour Finals on May 3-4 in Corpus Christi, Texas.

Among the current contenders fans can anticipate to see during Eliminations are rookie sensations Cassio Dias (Sao F. de Sales, Brazil) and John Crimber (Decatur, Texas), presently the No. 1 and No. 2 ranked riders in the race for the 2024 PBR World Championship.

Dias has been a dominant fixture atop the standings, winning a PBR-best five Unleash The Beast events, while teenage phenom Crimber is chasing history, attempting to become the youngest PBR World Champion in history.

They are expected to be joined by fellow Top 5-ranked riders in No. 3 Dalton Kasel (Muleshoe, Texas) and No. 5 Koltin Hevalow (Smithville, Missouri) who have been consistent forces throughout the 2024 campaign to date.

Other notable riders anticipated to qualify for the 2024 PBR World Finals: Unleash The Beast, beginning their journey to the Championship, inside Cowtown Coliseum are three-time World Champion Silvano Alves (Pilar do Sul, Brazil) and two-time title holder Jose Vitor Leme (Ribas do Rio Pardo, Brazil), in addition to 2022 World Champion Daylon Swearingen (Piffard, New York) and 2018 World Champion Kaique Pacheco (Itatiba, Brazil).

Following four rounds of competition, the Top 15 riders in the Unleash The Beast standings, and Top 5 riders in the event aggregate not already advancing, will punch their tickets directly to the PBR World Finals – Championship inside the home of the NFL’s Dallas Cowboys.

Eliminations will take over Cowtown Coliseum, home of PBR’s first event in 1993, on Thursday, May 9 at 7:45 p.m. CDT, Friday, May 10 and Saturday, May 11 at 6:45 p.m. CDT, and Sunday, May 12 at 1:45 p.m. CDT.

The four-day ticket package, including daily event tickets to Eliminations, remains available affording fans the opportunity to take in the PBR World Finals in an all-encompassing manner.

This unparalleled experience to the high-adrenaline competition will be accompanied by holistic hospitality offerings at Tannahill’s Tavern & Music Hall providing access to a myriad of enhanced fan experiences, including live musical performances from the likes of GRAMMY Award-winning Brothers Osborne and renowned Texas country artist Stoney LaRue.

As part of the four-day Eliminations package, Tannahill’s Tavern & Music Hall, the popular restaurant in Mule Alley from Chef Tim Love, will host daily pre-parties, providing fans curated cocktails and food offerings from world-renowned Chef Love, credited for helping reinvent urban western cuisine, and post-event hospitality and entertainment.

The Eliminations package will also include access to curated rider meet and greets giving ticketholders the chance to get up-close and personal with contenders for the 2024 PBR World Championship.

Information on the special entertainment-rich package is at

PBR World Finals – Ride For Redemption will feature the 25 riders not advancing from Eliminations, joined by 10 riders from PBR Teams and five additional invites from a to-be-announced selection process.

All 40 riders will attempt one bull each nightly, and those contenders with the Top 5 scores in the aggregate will earn the final berths to the PBR World Finals – Championship in Arlington.

Ride For Redemption will begin at 7:45 p.m. CDT on both Wednesday, May 15 and Thursday, May 16.

The on-the-dirt action for the two segments of the 2024 PBR World Finals inside Cowtown Coliseum will be accompanied by a myriad of programming throughout the Fort Worth Stockyards, including the Stockyards Stampede, which will take over the historic district beginning May 9 as the fan hub, highlighted by the Michelob ULTRA Beer Tent & Pendleton Whisky Lounge in front of Cowtown Coliseum offering adult beverages, in addition to special Texas cuisine and drink specials available in the surrounding restaurants.

The Stockyards Stampede will house special activations from PBR partners, feature daily musical and DJ performances from the Tractor Supply Co. Stage and serve as the home for the official 2024 PBR World Finals: Unleash The Beast parade on Saturday, May 11 at 11:45am CT.

The complete schedule of programming accompanying the 2024 PBR World Finals: Unleash The Beast is available at

Following the conclusion of Ride For Redemption, all eyes will shift to Arlington for the biggest weekend in Western sports from May 17-19.

The can’t-miss sporting weekend begins with the inaugural, $1 million Kid Rock’s Rock N Rodeo on Friday, May 17 at 7:45 p.m. CT. Kid Rock’s Rock N Rodeo is a reimagined rodeo produced by PBR in partnership with Kid Rock.

Six teams, each led by a legendary rodeo head coach, will compete head-to-head in bracket-style competition at AT&T Stadium on May 17 for a $1 million purse. 

Within the new $1-million team-formatted rodeo, Kid Rock will perform live in concert.

The PBR World Finals – Championship will then take over the famed venue on Saturday, May 18 at 7:45 p.m. CDT and Sunday, May 19 at 1:45 p.m. CDT. Following the two days, and four rounds of action, PBR will crown the 2024 World Champion.

Single-day tickets for both Kid Rock’s Rock N Rodeo and PBR World Finals – Championship are on-sale now.

They can be purchased online at,, and, or by phone at 1-800-732-1727.

Stay tuned to for the latest news and results and be sure to follow the sport on all social media platforms at @PBR.

About PBR (Professional Bull Riders

PBR is the world’s premier bull riding organization.

More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico.

In 2022, the organization launched PBR Teams—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide.

The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. 

PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit, or follow on Facebook at, Twitter at, and YouTube at

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