The PRCA has launched a dynamic new partnership with RANK 45® for its premier event series Xtreme Bulls and Xtreme Broncs. This sponsorship marks a milestone in the growth of the PRCA and is a testament to Rank 45’s ongoing commitment to supporting professional rodeo.
Along with its primary retailer Boot Barn, RANK 45 supports over 250 PRCA rodeos across the country each year. Together, the PRCA and RANK 45 will continue to support the rodeo community by providing additional financial resources to local rodeo committees and strengthening the brand’s connection to the communities who uphold the traditions of the West.
Paul Woody, PRCA’s Chief Marketing Officer, expressed his enthusiasm for the partnership.
“We are thrilled to welcome Rank 45 as the title sponsor of PRCA’s Xtreme Bronc and Xtreme Bulls Series events,” Woody said. “Rank 45 aligns with values of the PRCA and the Western Way of Life and this landmark partnership will benefit rodeo athletes and committees alike. This also will only strengthen the sport of PRORODEO moving forward.”
“Rodeo is more than a sport—it’s a tradition steeped in heritage,” says Tye Romano, Director of New Stores and Events at Boot Barn. “RANK 45 is dedicated to preserving that heritage, together with our incredible rodeo athletes who embody the grit, courage, and resilience of the American West. For the first time, this landmark partnership unites our rodeo athletes under the same brand, and we’re proud to increase our support for the individuals and institutions that ensure rodeo continues to thrive.”
About the PRCA
The PRCA, headquartered in Colorado Springs, Colo., is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA’s mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos, delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctioned 828 events in 2024, and paid out more than $76 million. There are 35 million rodeo fans in the U.S. The sport’s marquee event, the National Finals Rodeo, increased its payout to more than $16.2 million in 2024. The PRCA televises the sport’s premier events, with the world-renowned Wrangler National Finals Rodeo presented by Teton Ridge on The Cowboy Channel and streaming on the Cowboy Channel Plus App. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year. For comprehensive coverage of the cowboy sport, read PRORODEO Sports News, the official publication of the PRCA. The digital PSN and daily updates of news and results can be found on the PRCA’s official website, www.prorodeo.com.
About Rank 45
RANK 45 is a men’s rodeo line that provides functional, purpose-built performance pieces fit to compete in the rodeo arena. RANK 45 is sold at all 468 Boot Barn stores nationwide, as well as online at bootbarn.com, sheplers.com, and countryoutfitter.com.
About Boot Barn
Boot Barn® is the largest western and work wear retailer in the nation. Boot Barn operates over 460 stores in 49 states in addition to an e-commerce channel, bootbarn.com. Boot Barn supports over 600 rodeos and local events across the nation every year. For more information, visit bootbarn.com
PROVIDED COURTESY OF THE PRCA TO TENN TEXAS MEDIA
