NASHVILLE, TN — [October 14, 2025] — Tenn Texas Radio proudly spotlights one of the most electrifying names in rodeo today: Rocker Steiner, the bareback phenom whose “Hell On Wheels” performance and “Bad Reputation” ride have the entire Western world talking.
With a fearless style that blends raw athleticism and pure showmanship, Steiner has proven himself to be the modern face of the sport. Currently sitting #1 in the world standings with over $303,000 in season earnings, he is barreling toward his fourth National Finals Rodeo (NFR) — and toward a career milestone few reach: over $1 million in professional winnings.
Critics once labeled him a rebel. Now they’re calling him a revolution. His aggressive control, explosive technique, and authentic Western spirit have captured the attention of fans across generations. From the arena dirt to the global spotlight, Rocker Steiner embodies what Tenn Texas Radio celebrates most — the winning spirit of the West.
“Rocker’s not just a cowboy, He’s a movement. His rides bring the energy, authenticity, and adrenaline that define Western sport and culture today. Tenn Texas Radio is honored to share his story with fans worldwide.”
– Tenn Texas Spokesperson
As Steiner heads toward another record-breaking NFR appearance, “Hell On Wheels” serves as both a declaration and a promise — the West is alive, and its fire burns through riders like Rocker Steiner.
Tune in to Tenn Texas Radio for exclusive coverage, interviews, and features celebrating the riders, musicians, and makers who keep the spirit of the West turning.
ABOUT HELL ON WHEELS
Hell on Wheels presented by Boot Barn, on Cowboy Channel+ and YouTube, follows rodeo’s wildest star, bareback rider Rocker Steiner, as he battles for his first gold buckle.
From major wins at The American Rodeo, RodeoHouston, and the Calgary Stampede to the grind of small-town arenas, every ride tests his path to history. Cameras take viewers behind the chutes and inside the legendary Steiner dynasty, where family legacy collides with Rocker’s loud, fast, unapologetic style.
Cameos from Taylor Sheridan, Koe Wetzel, Midland, Post Malone, Ty Murray, and more add star power to this high-adrenaline ride into the most dangerous game on dirt.
Watch the first three episodes of Hell on Wheels presented by Boot Barn weekly on YouTube and catch the full season Wednesdays at 7:30 PM ET on Cowboy Channel and Cowboy Channel+.
WATCH EPISODE 1
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