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DOLLY! ALL ACCESS POP-UP STORE TO LAUNCH DURING ACM WEEK AT THE STAR IN FRISCO, TEXAS

NASHVILLE, TN – April 27, 2023 – Today, Dolly Parton announces an exclusive, limited-run pop-up store, Dolly! All Access, during ACM Awards Week (May 9-14, 2023) at The Star in Frisco, Texas. For the first time, global superstar Dolly Parton is bringing her brand partners together for a custom, curated shopping experience. Parton joins Garth Brooks as they host the 58th Academy of Country Music Awards streaming around the world LIVE on Prime Video May 11th at 7pm CT from The Ford Center in Frisco, TX.

Dolly! All Access will feature the following partners & products:

  • Dolly Parton Rockstar album pre-order opportunity featuring red carpet step & repeat entry, never-before-seen photos from the Rockstar album photoshoot, exclusive merchandise, and custom display items from the shoot
  • Dolly Parton Behind The Seams: My Life In Rhinestones (Ten Speed Press/Penguin Random House) book pre-order opportunity, photo experience & costume exhibit
  • Dolly: Scent From Above, Dolly: Smoky Mountain and Dolly’s Front Porch Collection portfolio of fragrances by Scent Beauty, with debut of new commercial running in-store and fragrance testing opportunities
  • Doggy Parton dog clothes, toys & accessories by SportPet and Dolly Parton’s Billy The Kid Makes It Big (Penguin Random House) children’s book 
  • American Greetings Dolly Parton SmashUp virtual card experience & free limited-window subscription
  • Duncan Hines spotlights its Dolly Parton Baking Collection of cakes, cornbread, muffins & brownies
  • A live DJ spinning all-Dolly, all-the-time courtesy of Vinyl Me, Please as their first-ever artist specific album of the month program Vinyl Me, Parton launches with subscription opportunities
  • Dolly Parton Funko Pop! Rocks dolls 
  • Celebrate With Dolly, by Creative Converting, premieres their line of Dolly-inspired and Dolly-branded eco-friendly disposable party supplies
  • Dolly Parton classic merchandise

The address for Dolly! All Access is 3620 The Star Boulevard, Suite 1205, Frisco, Texas 75034. The operating dates and hours are as follows:

  • Tuesday, May 9: 3pm-10pm CT
  • Wednesday, May 10: 3pm-10pm CT
  • Thursday, May 11: 3pm-10pm CT
  • Friday, May 12: 12pm-8pm CT
  • Saturday, May 13: 12pm-8pm CT
  • Sunday, May 14: 12pm-6pm CT

Dolly Parton merchandise will also be available during ACM Awards Week on Tuesday May 9th and Wednesday, May 10th via a merchandise trailer on The Star complex and on Thursday, May 11th inside The Ford Center during the 58th Academy of Country Music Awards.

About Dolly Parton: 

Dolly Parton is the most honored and revered female country singer-songwriter of all time and was recently inducted into the Rock and Roll Hall of Fame. Achieving 27 RIAA-certified gold, platinum, and multi-platinum awards, she has had 26 songs reach #1 on the Billboard country charts, a record for a female artist. Parton is the first artist to have topped the Billboard’s Adult Contemporary, Christian AC Songs, Hot Country Songs, Christian Airplay, Country Airplay and Dance/Mix Show Airplay radio charts. Parton became the first country artist honored as Grammy MusiCares Person of the Year given out by NARAS. She has 48 career Top 10 country albums, a record for any artist, and 110 career-charted singles over the past 50+ years.

In 2014 the RIAA recognized her impact on recorded music with a plaque commemorating more than 100 million units sold worldwide. She has garnered eleven Grammy Awards and 51 nominations, including the Lifetime Achievement Award, 10 Country Music Association Awards, including Entertainer of the Year; five Academy of Country Music Awards, also including a nod for Entertainer of the Year; four People’s Choice Awards; and three American Music Awards. In 1999, Parton was inducted as a member of the coveted Country Music Hall of Fame.

In 2020, she released the Christmas album “A Holly Dolly Christmas” which went #1 on the Billboard Country and Holiday charts, as well released the bestselling coffee table book “Songteller: My Life in Lyrics.”  In 2021, she won an Emmy Award for Outstanding Television Movie for the film “Dolly Parton’s Christmas on the Square” and in December 2022, she released on NBC an all-new original holiday movie called “Dolly Parton’s Mountain Magic Christmas” with her starring as well as producing; it was the most watched film of that year and the two years prior.

To date, Parton has donated over 205 million books to children around the world with her Imagination Library. Her children’s book, Coat of Many Colors, was dedicated to the Library of Congress to honor the Imagination Library’s 100 millionth book donation. In March of 2022, Parton released the book Run Rose Run which she co-authored with James Patterson which sat at # 1 on the New York Times Bestseller’s List for 5 weeks, a record for this decade.  She also released an accompanying album of the same name with original songs inspired by the book which reached #1 on three charts simultaneously — Country, Americana/Folk and Bluegrass Albums.  From her “Coat of Many Colors” while working “9 to 5,” no dream is too and no mountain too high for the country girl who turned the world into her stage.               

About The Star: The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and training facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco, Frisco ISD and the Dallas Cowboys, The Star features Ford Center, a 12,000-seat stadium that hosts Frisco ISD football games, concerts and other events; Cowboys Fit, a 60,000 square-foot gym developed in partnership with leading fitness developer, Mark Mastrov; Cowboys Club, a members-only club where the country club meets the NFL; the Omni Frisco Hotel, a 16-floor, 300- room luxury hotel; Baylor Scott & White Sports Therapy & Research at The Star, a 300,000 square-foot center of excellence for sports medicine; Twelve Cowboys Way, a 17-story, luxury residential tower in partnership between Pro Football Hall-of-Fame Quarterback #12 Roger Staubach, and Dallas-based developer and former Dallas Cowboys center, Robert Shaw; Formation, a dynamic co working experience offering a collaborative work environment of open workspace, dedicated desks and private offices; as well as a variety of shopping, dining and nightlife options throughout The Star District. For more information on The Star, visit www.TheStarInFrisco.com

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