The Lazy E Arena, one of the most iconic venues in Western sports, has announced a groundbreaking 10-year partnership with American Hat Company and Ol’ Glory Hat Company, naming the legendary hat brands as Official Corporate Partners of the Lazy E Arena.
As part of the long-term agreement, American Hat Company and Ol’ Glory Hat Company will serve as official sponsors of several of the Lazy E’s events, including the Cinch Timed Event Championship presented by Smarty Rodeo, The Gathering at the E presented by Equinety, and the Cinch World Championship Junior Rodeo presented by Montana Silversmiths.
“There’s no doubt that the partnership between American Hat Company and the Lazy E Arena is a natural fit,” said Keith Mundee, President of American Hat Company. “The culture and values of the Lazy E align perfectly with who we are as a brand. Our shared love for this country, our veterans, and our youth makes this partnership especially meaningful. We’re excited about what the future holds for American Hat Company at the Lazy E.”
The partnership includes exclusive American Hat Company and Ol’ Glory Hat Company branding across all Lazy E Arena events, as well as product availability on-site at the Lazy E Store year-round.
American Hat Company believes the cowboy hat is the most recognizable piece of clothing in the world, symbolizing the traditions and values of the American cowboy. Guided by those principles, the company’s mission for the next century is to continue producing the finest quality, American-made cowboy hats—products customers can proudly wear, represent, and pass on.
Located in Oklahoma City’s historic Stockyard City, Ol’ Glory Hat Company specializes in 100% American Hat Company felt and straw hats, offering a retail experience comparable to renowned Western hat destinations such as the Best Hat Store in Fort Worth.
“As an exclusive, full line American Hat retailer located in the Oklahoma City Stockyards, we are honored and beyond excited to partner with the prestigious Lazy E Arena,” said Chris Coryell, Owner of Ol’ Glory Hat Company.“We look forward to many years of providing exceptional American-made craftsmanship and precision hat shaping experiences to the Western Community that values the heritage and tradition that Lazy E has established. We at Ol’ Glory Hat Company consider it a privilege to serve the contestants and patrons of the Lazy E Arena, the great state of Oklahoma, and beyond.”
Since opening in 1984, the Lazy E Arena has hosted some of the most prestigious rodeos and equine events in the world, including the Cinch Timed Event Championship and the National Finals Steer Roping. Known for its state-of-the-art facilities, expansive grounds, and unwavering commitment to excellence, the Lazy E Arena welcomes hundreds of thousands of fans, athletes, and partners annually. With a legacy rooted in tradition and a vision focused on innovation, the Lazy E continues to set the standard as the world’s premier Western entertainment destination.
“The Lazy E Arena is honored to welcome American Hat Company and Ol’ Glory Hat Company into the Lazy E family,” said Dan Wall, Vice President and General Manager of the Lazy E Arena. “Partnering with brands that share our values and support the full scope of what the Lazy E offers throughout the year—including our produced events—is essential to our business model. We look forward to many great years with both the American Hat and Ol’ Glory brands.”
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