NEW YORK —May 11, 2023—The Ride, an eight-episode docuseries produced by Kinetic Content surrounding the world of PBR (Professional Bull Riders), will premiere May 30, exclusively on Prime Video in more than 240 countries and territories worldwide. The official trailer and key art are available now. The Ride is the latest addition to the Prime membership, with Prime members enjoying savings, convenience, and entertainment, all in a single membership.
The Ride follows an ensemble cast of PBR Team Series bull riders, team coaches, and front-office executives—including star athletes Jose Vitor Leme, Ezkiel Mitchell, and Dakota Louis (Austin Gamblers),Boudreaux Campbell and Daylon Swearingen (Carolina Cowboys), and Chase Outlaw and Eli Vastbinder (Oklahoma Freedom), along with head coaches Michael Gaffney (Gamblers), Jerome Davis (Cowboys), and Cord McCoy (Freedom)—throughout the inaugural season of the PBR Team Series, as they navigate both personal and professional trials and tribulations. The show is a first-of-its-kind, behind-the-scenes look at one of the world’s fastest-growing sports, taking viewers into the daily lives of these real-life cowboys and bringing fans closer to the action than ever before.
Traditionally a solo sport, PBR entered a new era with the creation of the PBR Team Series in 2022. Under the new format, riders on eight teams compete in head-to-head, five-on-five game matchups attempting to stay on as many bulls as possible and earn the highest aggregate score to win games across a 28-game regular season and advance to the championship tournament in Las Vegas.
Celebrating its 30th anniversary, PBR—now in its individual competition season that precedes the launch of the second Team league season in July—is amid a record-breaking year, with 28 live event arena sellouts. In 2022 when The Ride was filmed, all PBR television broadcasts reached an estimated 26.5 million people in the U.S.
The Ride is executive produced by Kinetic Content’s Chris Coelen, Eric Detwiler, Karrie Wolfe, and Micah Brown. PBR’s Sean Gleason and Lawrence Randall also serve as executive producers. The Ride is a co-production from Prime Video, Kinetic Content, and PBR.
About Prime Video Sports
Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, the WNBA, the Seattle Storm, the New York Yankees, and Overtime Elite in the United States; ONE Championship in the United States and Canada; Premier League in the United Kingdom; ATP and WTA tennis in the United Kingdom and Ireland; UEFA Champions League football in Germany and Italy; Roland-Garros and Ligue 1 in France; Australian Swimming globally; New Zealand Cricket in India; as well as Copa do Brasil football and the NBA in Brazil; and boxing and the 2023 World Baseball Classic in Japan. While availability varies by marketplace, fans can also subscribe to streaming services such as Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original documentaries including Good Rivals, Coach Prime, Reggie, Redefined: J.R. Smith, and the Amazon Original All or Nothing franchise, including All or Nothing: Arsenal, All or Nothing: Juventus, All or Nothing: Toronto Maple Leafs, and All or Nothing seasons with various NFL teams, as well as the NCAA’s Michigan Wolverines football team.
About Kinetic Content
Los Angeles-based Kinetic Content creates and produces non-scripted content for the global market. Founded by Chris Coelen in 2010, Kinetic’s slate features projects for multiple networks including Lifetime, Netflix, Fox, Amazon, Bravo, ABC and Discovery; their track record includes highly successful and groundbreaking shows in every non-scripted genre.
PBR is the world’s premier bull riding organization. More than 700 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
Prime Video Media Contacts:
Ben Brown | [email protected]
Harrison Raboy | [email protected]
Kinetic Content Media Contact:
Paria Sadighi | [email protected]
PBR Media Contact:
Andrew Giangola | [email protected]