FORT WORTH, Texas – (June 11, 2025) – Professional Bull Riders (PBR) has announced a new multi-year partnership with Veteran Benefits Guide (VBG), naming VBG the Official Veteran Services Partner of PBR Teams through the 2027 season. This collaboration aims to honor military service, empower Veterans, and celebrate those who buck the odds—both in and out of the arena.
The new three-year partnership, rooted in a shared commitment to America’s Veterans, expands on a successful local sponsorship at the 2023 PBR Teams Championship in Las Vegas, Nevada, where VBG is headquartered.
VBG’s mission is to support military Veterans by helping them navigate the complex Veterans Affairs benefits process, ensuring they receive the compensation they have earned through their service. With a large and passionate Veteran fanbase, PBR offers an ideal platform for VBG to widen national brand awareness and make meaningful connections with Veteran communities across the country.
“We’re thrilled to welcome Veteran Benefits Guide into the PBR family, our fans include many active-duty military members and Veterans, and this partnership is a powerful way to honor and support them. VBG does important, life-changing work, and we’re excited to help bring their message to the national stage.”
– Sean Gleason / CEO and Commissioner of PBR
VBG will present a “Salute to Service” in-arena promotion in each PBR Teams market as part of the agreement, with Veterans and active-duty service members being honored during the event. Additionally, PBR and VBG plan to produce a social content series and host an annual meet-and-greet event.
“Veterans and bull riders share an unshakable resilience, a deep sense of courage, and a willingness to face challenges head-on, that’s what makes this partnership such a natural fit. We’re proud to stand alongside PBR in celebrating the strength and determination of those who ride — and those who served.”
-Josh Smith / Co-Founder and CEO of VBG
The landmark partnership is a key milestone in VBG’s national expansion strategy and highlights a growing sponsorship category focused on Veteran services. Together, PBR and VBG are invested in enhancing the lives of our nation’s heroes.
For more information about VBG, visit vbg.com.
About The PBR Camping World Team Series
The PBR Camping World Team Series is an elite league featuring the world’s top bull riders competing on teams in five-on-five games during a 12-event regular season leading to a Team Championship at T-Mobile Arena in Las Vegas. During the 2025 season, the league’s fourth each of the 10 teams – Austin Gamblers of Austin, TX; Arizona Ridge Riders of Glendale, AZ; Carolina Cowboys of Greensboro, NC; Florida Freedom of Sunrise, FL; Kansas City Outlaws of Kansas City, MO; Nashville Stampede of Nashville, TN; New York Mavericks of New York, NY; Oklahoma Wildcatters of Oklahoma City, OK; Missouri Thunder of Springfield, MO; and Texas Rattlers of Fort Worth, TX – will host a homestand and two Neutral-site games are planned in Duluth, GA, and Anaheim, CA.
PBR Teams, launched in July 2022, builds on the existing structure of professional bull riding with the same basic rules for judging and scoring qualified 8-second bull rides. In events staged in a tournament-style format, all teams compete in head-to-head matchups against a different opponent each day. Each game features five riders per team squaring off against another team. Full team rosters are comprised of seven riders on the Protected Roster and five Reserve riders. The team with the highest aggregate score of qualified rides is declared the winner of each game.
CBS Television Network is the official media partner of PBR Teams. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
About Veteran Benefits Guide
Veteran Benefits Guide helps Veterans navigate the complicated VA disability claims process to attain their earned benefits. Its knowledgeable and highly trained staff guide Veterans in compiling and filing their claims. By ensuring claims are accurate and filed correctly the first time, Veterans can avoid the need for costly and time-consuming appeals, which also helps reduce the VA case backlog. Since its 2015 founding, VBG has helped more than 45,000 Veterans to file successful new claims or increase their disability ratings. A Military Times Best for Vets: Employers awardee, VBG is headquartered in Las Vegas with an additional office in San Diego. For more information on VBG, visit VBG.com.
