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FREDERICKSBURG, TEXAS (SEPTEMBER 1, 2023) – We are thrilled to announce the release of of “You Can’t Crack That Egg Twice”, by Scott Knudsen. Scott takes you inside a world where fortitude and tenacity are king. Knudsen transports you on a highly personal trip through his compelling storytelling, illustrating the transformational power of accepting life’s obstacles and delving into the depths of his own experiences.

Unexpected setbacks are a part of life, and for Knudsen, his came in the form of a lightning bolt that permanently changed the trajectory of his life. 

He stood erect amidst the rubble, his wife at his side, and their young daughter in his arms, bound by the unbreakable ties of family. They agreed to face hardship head-on and refuse to let it define them in order to convert their tragedy into victory.

In “You Can’t Crack That Egg Twice,” Knudsen tells the amazing tale of how their family brand, a representation of their tenacity, rose from the ashes. Their unflinching dedication to “Ride for the Brand” became a guiding philosophy, inscribed into every facet of their daily existence, and was rooted in the rich traditions of the cowboy way of life.

The Lightning K Brand became a symbol of their unbreakable energy, appearing on everything from their front gate to their steadfast horses, trucks, and even their feisty cattle.

However, this story covers more than just one family’s success. Knudsen shows readers that there is hope in the face of difficulty by encouraging them to tackle their own life-altering circumstances in a way that is both vulnerable and inspirational.

Through his stirring remarks, he demonstrates to us that even when life knocks us off our feet, we possess the potential to get back up, reinvent ourselves, and succeed once more.

Get ready to be enthralled by “You Can’t Crack That Egg Twice,” a moving and inspiring story that serves as a reminder of the human spirit’s resiliency. Your life will be changed forever by Scott Knudsen’s brilliant narrative, which will motivate you to face your issues head-on and explore possibilities no matter how intimidating they may seem.

This tenacious cowboy turns tragedy to victory with his family standing tall by his side which will be made into a movie named LIGHTNING COWBOY coming to theatres in 2024.

Don’t miss out on this thrilling ride – saddle up and enjoy Knudsen’s masterful wisdom and the Texas Ranch beauty in this lovely coffee-table book today! ORDER NOW


Scott Knudsen is not your ordinary 5th generation Texas cowboy with a business degree from Tarleton State University in Stephensville, TX. He has been struck by lightning (in his head, out of his hand), played a mixed doubles tennis tournament at the LA Forum with Billy Jean King and Martina Navratilova for Yonex, and became an award-winning national sales rep for a Fortune 50 company. Married with one daughter, Scott and his family live near Fredericksburg, TX.

Scott hosts the weekly Cowboy Entrepreneur Ⓡ show, which broadcasts worldwide on a dozen platforms—from iHeart to Spotify to Apple—and is featured on EQUINE NETWORK’S Horse Radio Network. Watch Cowboy Entrepreneur Ⓡ weekly on the Cowboy Entrepreneur YouTube Channel. Plus, don’t miss his EQUUS TV Show, ON THE ROAD WITH THE COWBOY ENTREPRENEUR, all year long.

In late summer, Scott will be filming an autobiography called LIGHTNING K RANCH (working title), where his life story will be brought to life on the Big Screen detailing his lightning survival story and the impact of Traumatic Brain Injury, Faith, and the power of family in this made-for-all drama by Award-Winning Producer, Rodney Stone! In August, he will release his upcoming book: YOU CAN’T CRACK THAT EGG TWICE, Sage Advice from a Real Texas Cowboy. On deck for later in the Fall is Scott’s second book, SOVEREIGN REIN, A Collection of 14 Real-Life Cowboy Stories.

Scott contributes to Performance Horse Digest, a National Publication with over 400,000 Print and Online Subscribers. Plus, an American Quarter Horse Association (AQHA) Professional Horseman and AQHA Ambassador. Scott is a Keynote Speaker and regular on the National CHRIST OVER CAREER Tour.

Follow Scott on these social media outlets and visit his website HERE.


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